• Dogs matter. Period.

    As dog lovers, we know just how hard finding a supplement that ticks off all the right boxes can be. So we decided to hold all of our products to a golden standard: if it's good enough for us, it's good enough for our dogs.

  • In a world where you can be anything, be better.

    We only use top-shelf, CLEAN ingredients. Never compromising quality for results. We take a thoughtful approach to our modern product formulation and focus on using thoroughly vetted ingredients while steering clear of artificial additives and unnecessary fillers.

  • When in doubt, ask your vet.

    We teamed up with our favorite veterinarians to develop paw-licking formulas that actually work. Don't believe us? We'll send a free package to your vet, in exchange for some thoughts.

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  • "Bruno is like a puppy again!"

    "Seeing our senior dog struggle with mobility was heartbreaking. But these dog chews have truly turned back the clock. With improved joint support, our faithful companion moves more comfortably and enjoys his golden years to the fullest. Thank you for helping us cherish every moment."

  • "Like a warm hug..."

    "My anxious dog finally found his calming companion. These functionality dog chews have been a lifesaver during thunderstorms and fireworks. Not only do they distract him from his fears, but the soothing ingredients help him relax. It's like a warm hug in chew form!"

  • "Long car rides made easier."

    "Sierra has been much calmer on our road trips. It's so much easier to be able to take her with us, and not have to get a sitter for long weekend. Not to mention we miss her when we are apart...Highly recommend!"